Hi {{first_name | there}} ,

Champagne flooded waters. A colossal partnership. And Cuban buys back in.

Another week showcasing them importance of being in the deal room, and the towering price tags that come with it (for now…)

Check it out 👇 👇

INVESTMENT & PROMOTION

Venezia FC Gets Promoted to Serie A — Then Closes a $117M Investment

On May 1st, Venezia FC, Venice’s professional football club, clinched promotion back to Serie A with a 2-2 draw at Spezia. On May 9th, players and staff floated through Venice’s historic canals on gondolas as thousands of fans packed the waterways to celebrate. But just three days earlier, the club announced a $117 million investment from a vehicle led by father- daughter pairing Tim Leiweke and Francesca Bodie. Drake, who is part of Venezia’s ownership group, introduced Leiweke and Bodie to the club.

Inner Circle Validation
Leiweke being involved in the transaction makes this investment as validated as any supporter and investor could hope for. Leiweke led the LA Galaxy and Toronto FC to MLS championships, helped LA Galaxy land David Beckham, and has served as the President and CEO of Maple Leaf Sports & Entertainment — where he met Drake. Leiweke’s daughter, Francesca Bodie, has now been named the club’s President — the only woman holding this position in all of Serie A. The investment also brings in names from Goldman Sachs, IEX Group, and several other institutional players.


Why It Matters
The timing is important. Venezia has been yo-yo’d between Serie A and Serie B for years. This new ownership and investment is designed to end that cycle. The $117M raise occurred while the team was fighting for promotion — not after. Read the Sports Business Journal here

Read the Sports Business Journal here

SPORTS FINANCE

Bruin Capital Buys 15% of Matchroom at a $1.35B Valuation — Sports Promotion Is Now an Asset Class

Bruin Capital has agreed to purchase a 15% minority stake in Matchroom — the UK-based sports promotion giant founded by Barry Hearn. Matchroom is valued north of $1.35 billion. The Hearn family retains majority control. Bruin Capital founder George Pyne will join Matchroom’s board.


What is Matchroom?
Matchroom produces more than 600 events and 2,400 hours of programming annually. Its portfolio includes Matchroom Boxing, the Professional Darts Competition, and the World Snooker Tour. In 2000, the business was pulling in $1 million in profit and $10 million in revenue. In 2024, the boxing division alone was valued at $850 million on $134 in revenue.

Why This Matters
Sports entertainment — the business of putting on events — is becoming its own investable asset class. Bruin Capital has raised more than $2 billion since 2015, and the Matchroom deal is designed to accelerate the company’s U.S. expansion. More events. More rights. More revenue.


🏅 Read the full Sportico article here

Start 3/Bench 1

9. That is the number of NFL international games scheduled for 2026, a league record and 2 more than last season. The expanded slate will send games to Australia, Brazil, England, France, Germany, Spain and Mexico. — Front Office Sports

Free Food. General admission tickets at the PGA Championship includes all-inclusive food and nonalcoholic beverages. — Yahoo! Sports

McDonald’s. The Chicago Fire FC announced that McDonald’s will be the new stadium naming rights partner. McDonald’s Park is set to open in 2028. — Read Official Statement

Sports Bettors. Kalshi announced that retail bettors have lost over $100 million on their app and website since January 1st. — Read More Here

PRIVATE EQUITY

KKR Just Paid $1.4 Billion for Arctos Partners Allowing Them Exposure to Sports Franchises

KKR, one of the largest investment firms on the planet with over $600 billion in assets under management, closed its acquisition of Arctos Partners this week for $1.4 billion. Arctos was one of the first private equity firms ever allowed to take minority stakes in professional sports franchises — with investments in the Houston Astros, Golden State Warriors, Sacramento Kings, and others. It manages roughly $16 billion in assets.



What KKR is building?
The acquisition creates a new platform called KKR Solutions, which will house sports franchises investing alongside GP capital solutions. KKR’s network of private equity funds and family offices — the same investors who have been buying into tech, real estate, and infrastructure for decades — now have a direct, institutional pathway into professional sports ownership. And that price tag to enter was $1.4 billion.

Why It Matters?
When one of the world’s largest investment firms spends $1.4 billion to buy a sports investing platform, it’s not a trend anymore. It’s a permanent shift in how institutional capital views sports franchises. The question for the next generation of sports owners isn’t whether big money will keep flowing in — it’s whether the average investor will ever get access to the same opportunities. That’s exactly the gap that Vestible was built to close.


🏦 Read the full Yahoo! Finance article here

Download the Vestible app today and get in on the action!

FRANCHISE OWNERSHIP

Mark Cuban Can’t Buy Back the Mavericks — So He Bought Into a New Basketball Team

Mark Cuban sold his majority stake in the Dallas Mavericks in 2023 for $3.5 billion. He kept 27%. Since then, the new ownership traded Luka Doncic to the Lakers, fired the GM and Cuban watched the franchise he spent 23 years building get dismantled in real time. This week, Cuban, a follower of Vestible, confirmed what everyone assumed: he wants back in the ownership circle.

After the new ownership confirmed to Cuban they aren’t selling, Cuban did the next best thing — he bought an ownership stake in the Brampton Honey Badgers of the Canadian Elite Basketball League. Cuban aims to replicate elements of his Mavericks-era fan experience to grow the Honey Badger’s following in the Toronto area.

Scarcity is the Driver
When Cuban was told there was no room on the Maverick’s cap table for him, he understood he had to go where the the opportunities were — in this case Canadian basketball. Sports as an asset class is currently locked to the outside world without millions of dollars to enter, and with only a finite amount of sports ownership opportunities available (for now), Cuban had to decide between affinity for teams vs financial upside. Ultimately, until sports as an asset class is available for public access, sports ownership will stay exclusive for the top 1%.


🏀 Read the full MSN article here

Poll Time! Let us know your thoughts!

It's less then one month until the World Cup and thousands of tickets remain unsold. Are you going?

Login or Subscribe to participate

Keep Reading